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Oregon Ranch Fence

Complete Brand Identity • Apparel • Advertising • Print + Social

Built Oregon Ranch Fence from the ground up — a complete identity system plus real-world rollout across apparel, magazine ads, print collateral, and social advertising. The goal was a rugged, trustworthy brand that feels established and consistent everywhere it shows up.

Full brand system
Scope
Logo→Ads→Apparel
Deliverables
Trust + consistency
Focus

Overview

A full brand build with a complete rollout across advertising, print, and apparel — designed to stay cohesive and recognizable.
Services:
  • Brand identity + guidelines
  • Logo design + submarks
  • Graphic design (print + digital)
  • Apparel + merch design (screen print + embroidery-ready)
  • Advertising + marketing collateral
  • Social media ad creatives
Key deliverables:
  • Primary logo + alternate marks
  • Brand palette + typography system
  • Business cards + print collateral
  • Magazine ad layouts (print-ready)
  • Social media ad set + templates
  • Apparel designs (hats/hoodies/tees)
  • Vendor-ready production files (AI/PDF/SVG/PNG)

At a glance

  • Client: Oregon Ranch Fence
  • Location: Central Oregon
  • Timeline: Brand build + ongoing assets
  • Role: Creative direction + design + production
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Challenge

As a ranch fence business, Oregon Ranch Fence needed to look credible and established immediately — across multiple touchpoints. The brand had to feel rugged and authentic while still being clean, legible, and professional in print, online, and on crew gear.

What success meant

  • Rugged but clean visual identity
  • Legibility on trucks, hats, and print
  • Ads that feel trustworthy and consistent
  • Production-ready assets for vendors

Solution

Created a cohesive identity system with a strong mark, clear hierarchy, and a versatile set of brand elements. Built a full library of production-ready assets for apparel and print, then extended the system into magazine ads and social ad creatives so every customer touchpoint feels consistent and intentional.
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Highlights

Key assets that brought the brand to life across channels.
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Logo + identity system

A complete foundation: primary mark, alternates, typography, palette, and usage rules.
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Advertising rollout

Print magazine ads + social ad sets designed to be consistent, legible, and brand-aligned.
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Apparel production files

Screen print + embroidery-ready designs built for real-world wear and durability.

Results

Delivered a complete brand system that looks professional across print, apparel, and marketing — creating a stronger first impression and consistent presence. As campaign metrics are tracked, we can document measurable gains (inquiries, ad performance, and brand recognition).
Tracking idea: add campaign tracking links + inquiry source questions to measure ad performance.

What was delivered

  • Primary logo + alternate marks
  • Brand palette + typography system
  • Business cards + print collateral
  • Magazine ad layouts (print-ready)
  • Social media ad set + templates
  • Apparel designs (hats/hoodies/tees)
  • Vendor-ready production files (AI/PDF/SVG/PNG)

Next steps

Need a complete brand system that holds up in the real world — from ads to apparel? Let’s build it.

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