01.

PDX Arsenal

Complete Brand Identity • Website • SEO • Email • 10+ Years Management

Built PDX Arsenal from the ground up — creating a complete brand, website, and long-term digital infrastructure. Over 10+ years, the system supported growth to 500+ five-star Google reviews.

500+ ★★★★★
Google Reviews
10+ Years
Website Management
Trust + consistency
Focus

Overview

A complete brand and digital system built to support long-term growth and credibility.
  • Complete brand identity + logo system
  • Website design + development
  • Long-term web management (10+ years)
  • SEO optimization + blog strategy
  • Email campaigns + subscriber management
  • Apparel + marketing design
  • Primary logo + alternate brand marks
  • Full website build + ongoing maintenance
  • Email marketing system + campaigns
  • SEO structure + ongoing optimization
  • Blog system + content publishing workflow
  • Apparel designs + marketing collateral

At a glance

  • Client: PDX Arsenal
  • Timeline: 10+ years
  • Role: Creative Director, Designer, Developer
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Highlights

Key assets that brought the brand to life across channels.
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Logo + identity system

A complete foundation: primary mark, alternates, typography, palette, and usage rules.
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Advertising rollout

Print magazine ads + social ad sets designed to be consistent, legible, and brand-aligned.
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Apparel production files

Screen print + embroidery-ready designs built for real-world wear and durability.

Results

Delivered a complete brand system that looks professional across print, apparel, and marketing — creating a stronger first impression and consistent presence. As campaign metrics are tracked, we can document measurable gains (inquiries, ad performance, and brand recognition).
Tracking idea: add campaign tracking links + inquiry source questions to measure ad performance.

What was delivered

  • Primary logo + alternate marks
  • Brand palette + typography system
  • Business cards + print collateral
  • Magazine ad layouts (print-ready)
  • Social media ad set + templates
  • Apparel designs (hats/hoodies/tees)
  • Vendor-ready production files (AI/PDF/SVG/PNG)

Build something that lasts.

Need a complete brand system that holds up in the real world — from ads to apparel? Let’s build it.

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