01.

RCO Roofing
& Construction

Complete business build: Brand • Web • SEO • Google Ads • Apparel

Built RCO from the ground up — brand identity, website, marketing systems, apparel, and ongoing growth support. The goal was a premium, trustworthy contractor brand with a website that converts and a visual system that stays consistent across every touchpoint.

Ongoing
Timeline
WordPress/Elementor
Platform
Brand + Web + Assets
Scope

Overview

This project focused on building a cohesive system that could scale — brand, web, and real-world assets working together.
Services:
  • Brand identity + guidelines
  • Web design + UX
  • WordPress/Elementor development
  • Website optimization + SEO structure
  • Google Ads creative + landing support
  • Google Business Profile support
  • Email + referral program assets
  • Apparel + merch design
Key deliverables:
  • Logo system + brand foundations
  • Business cards + print collateral
  • Website (core pages + service hierarchy)
  • SEO overhaul + on-page structure
  • Google Ads creative + landing page support
  • GBP visuals + ongoing updates
  • Email campaigns + referral program materials
  • Hats/hoodies/tees (print + embroidery-ready)

At a glance

  • Client: RCO Roofing & Construction
  • Location: Central Oregon
  • Timeline: Ongoing / iterative
  • Role: Creative direction + design + build
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Challenge

RCO needed a complete, cohesive brand presence that felt established and trustworthy from day one — plus a website that clearly communicates services and turns traffic into leads. The system also needed to extend into real-world assets like apparel, brochures, and ads without visual drift.

What success meant

  • Clear service messaging
  • Premium, trustworthy look
  • Fast navigation + strong mobile UX
  • Assets that match across web/print/apparel

Solution

Created a clean, premium identity system and implemented a conversion-focused website with strong page hierarchy, mobile-first layouts, and clear calls-to-action. Built supporting marketing assets and templates, aligned Google Ads creative and landing pages, and produced production-ready apparel and print collateral so the brand looks consistent everywhere customers see it.
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Highlights

Key pieces that brought the system to life.
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Brand identity rollout

Logo system, typography, palette, and real-world brand assets for a cohesive presence.
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Conversion-focused website

Clear service structure, improved UX, strong CTAs, and mobile-first layout decisions.
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Growth systems

SEO overhaul, ads creative/landing support, GBP management visuals, and email/referral assets.

Results

A cohesive, professional brand system that supports lead generation and makes the company look established across web, print, and crew gear. As additional metrics are available, we can document measurable growth (lead volume, conversion rates, ads performance, GBP engagement).
Notes: Add measurable wins as you have them (lead volume, conversion rate, speed scores, GBP growth, etc.).

What was delivered

  • Logo system + brand foundations
  • Business cards + print collateral
  • Website (core pages + service hierarchy)
  • SEO overhaul + on-page structure
  • Google Ads creative + landing page support
  • GBP visuals + ongoing updates
  • Email campaigns + referral program materials
  • Hats/hoodies/tees (print + embroidery-ready)

Next steps

Hiring a designer who can own brand + web + production details? Let’s connect.

Contact Me